TED SPERLING | COPYWRITER
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Somewhere along the line, good food became pretentious. 

Maybe it was around the time servers at gastropubs started saying “Okay, so we do things a little differently here.” 

Or maybe it was when buzzwords like “artisanal,” “small-batch,” and “farm-to-table” became so common that they lost all meaning.

But it’s not the food’s fault. 

Food should be made with only a few ingredients. On a real farm. And it should get to your table without a lot of detours. 

It shouldn’t be processed. Or take years off your life. Or come with a warning from the surgeon general.

Tillamook is good food without the elitism, attitude, or overwrought tasting notes. It’s unpretentious cheese.


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  • Portfolio
    • TILLAMOOK
    • HomeGoods
    • SAND CLOUD
    • Fanta
    • MUSEUM Of JURASSIC. TECHNOLOGY
  • Video
  • ABOUT
  • Resume